You’re Invited! District Twelve25 Holiday Shop Hop Event

Hey there! Betsy here! I’m here today to share some updates on what’s to come for the holiday season here at The Greetery! I know many of you have been anxiously awaiting our holiday release, and I’m thankful for your excitement and support! It’s always a special and exciting time here at The Greetery.

Before I dig into the details of everything we have planned for the next few months, a little update from me…

If you’ve been with us for a while (many of you have since the beginning!❤️), you’re probably familiar with how we do releases. For past seven years, we’ve kept with the same release format, which, if we’re honest, has probably been driven more by what has been the industry norm rather than thinking about what actually works for us. Well, once in a while there are people and situations in your life that make you stop and think and reassess. That’s happened to us recently, and we’re feeling the need to take a deep breath and make some adjustments…making sure we keep a healthy balance in life and work.

This year is shaping up to be our best year yet here at The Greetery, and we are so very thankful to all of YOU for that! But growth never comes in just one area…when one thing increases, so does everything else. Before we know it, we’re caught in a whirlwind cycle that feels just a little bit crazy (sometimes a lot crazy!)

What does this have to do with our holiday release? Well, I wanted to give you a little back story on why we’re making some changes from what’s been the norm here at The Greetery during past holiday seasons. Besides attempting to bring some order to the chaos and a little more balance to our lives, sometimes shaking things up is the best way to cultivate creativity and keep things feeling fresh.

With that in mind, this year we’re taking more of a bite-sized, slowed-down approach to our holiday releases, but one that I am really excited about! We have 30+ new products waiting in the wings. For the past seven years, we have done one large, somewhat overwhelming (for me at least, and maybe for you too) release in October, and a smaller one in November. This year we’re taking a different approach…

Beginning next week, we’ll be taking a 6 week “Shop Hop” through District Twelve25…a line-up of quaint and cozy “shops”, filled with holiday goodies. Each “shop” is a themed group of products. Each week we will visit one shop…

Here’s what you can expect each week, beginning on Tuesday, October 13…

• Tuesdays – you’ll get a sneak peek of that week’s “shop” (aka product suite)
• Wednesdays – we’ll showcase that week’s products on the blog. There will be projects, a hop with the team, supporting videos, etc.
• Thursdays – that week’s product suite will be available for purchase in our store at our usual 10am ET. You may also find some bonus content on these days.

Some details to note:

• Each week’s products will be available as an easy-to-shop bundle, but the products will also be available individually
• Orders will ship immediately (within our typical processing times) and will not be held/combined with subsequent releases
• Most weeks the product bundle value will be above $100, allowing you to enjoy free-shipping (within the US) should you choose to purchase the bundle (week 4 on the schedule below is an exception to this)
• These are not limited edition products. Just like our other releases, if items sell out we will do our best to restock them as quickly as possible (generally within 3-4 weeks).

Here is our schedule of stops along our hop. The “shop” names give you just a little clue about what we might find inside each…

This schedule gives us time to really dig into each product suite, and I’m so excited about that! I’m hoping you are too…getting a new bundle of holiday goodies each week will hopefully allow you time to really create and explore everything as well. I hope to see you next Tuesday as we kick off the fun!