Hey there! Betsy here! I’m here today to share some updates on what’s to come for the holiday season here at The Greetery! I know many of you have been anxiously awaiting our holiday release, and I’m thankful for your excitement and support! It’s always a special and exciting time here at The Greetery.
Before I dig into the details of everything we have planned for the next few months, a little update from me…
If you’ve been with us for a while (many of you have since the beginning!❤️), you’re probably familiar with how we do releases. For past seven years, we’ve kept with the same release format, which, if we’re honest, has probably been driven more by what has been the industry norm rather than thinking about what actually works for us. Well, once in a while there are people and situations in your life that make you stop and think and reassess. That’s happened to us recently, and we’re feeling the need to take a deep breath and make some adjustments…making sure we keep a healthy balance in life and work.
This year is shaping up to be our best year yet here at The Greetery, and we are so very thankful to all of YOU for that! But growth never comes in just one area…when one thing increases, so does everything else. Before we know it, we’re caught in a whirlwind cycle that feels just a little bit crazy (sometimes a lot crazy!)
What does this have to do with our holiday release? Well, I wanted to give you a little back story on why we’re making some changes from what’s been the norm here at The Greetery during past holiday seasons. Besides attempting to bring some order to the chaos and a little more balance to our lives, sometimes shaking things up is the best way to cultivate creativity and keep things feeling fresh.
With that in mind, this year we’re taking more of a bite-sized, slowed-down approach to our holiday releases, but one that I am really excited about! We have 30+ new products waiting in the wings. For the past seven years, we have done one large, somewhat overwhelming (for me at least, and maybe for you too) release in October, and a smaller one in November. This year we’re taking a different approach…
Beginning next week, we’ll be taking a 6 week “Shop Hop” through District Twelve25…a line-up of quaint and cozy “shops”, filled with holiday goodies. Each “shop” is a themed group of products. Each week we will visit one shop…
Here’s what you can expect each week, beginning on Tuesday, October 13…
- Tuesdays – you’ll get a sneak peek of that week’s “shop” (aka product suite)
- Wednesdays – we’ll showcase that week’s products on the blog. There will be projects, a hop with the team, supporting videos, etc.
- Thursdays – that week’s product suite will be available for purchase in our store at our usual 10am ET. You may also find some bonus content on these days.
Some details to note:
- Each week’s products will be available as an easy-to-shop bundle, but the products will also be available individually
- Orders will ship immediately (within our typical processing times) and will not be held/combined with subsequent releases
- Most weeks the product bundle value will be above $100, allowing you to enjoy free-shipping (within the US) should you choose to purchase the bundle (week 4 on the schedule below is an exception to this)
- These are not limited edition products. Just like our other releases, if items sell out we will do our best to restock them as quickly as possible (generally within 3-4 weeks).
Here is our schedule of stops along our hop. The “shop” names give you just a little clue about what we might find inside each…
This schedule gives us time to really dig into each product suite, and I’m so excited about that! I’m hoping you are too…getting a new bundle of holiday goodies each week will hopefully allow you time to really create and explore everything as well. I hope to see you next Tuesday as we kick off the fun!
107 comments
I think this is a great idea! Looking forward to this new approach to introduce your wonderful products!
I love the idea of bite size releases and look forward to what is to come for the holidays!
Sounds exciting!!! I look forward to each week’s new products and creative inspiration!! Thank you for consistently providing quality and artistic content out, much of which is innovative and different from what else is on the market. I love your products and your inspiration ❤️
Sounds great, Betsy. Smart. More suited to helping us ENJOY the holiday season instead of rushing and stressing. THANK YOU.
Lori S in PA
I love this approach! It gives us time to get to know each suite and spread out the purchases. I look forward to it!
This is very smart and exciting! I am looking forward to the weeks ahead!
Great idea!
I love this idea!
What a great idea! Like chapters in holiday book.
Great idea! Can’t wait for each release !
I love this idea! Can’t wait to visit each week! The graphic alone is amazing lol!
I’m very excited! It will be so fun to see goodies weekly! I really excited that I have a November birthday so I get to pick out lots of your beautiful card making crafts💕
Your products and creations are beautiful! Whatever it takes to keep a good work-life balance so you can keep bringing us beautiful things to create with -that gets my support! Thank you for all you do!
This is a great idea.
Well this is exciting!!! I can’t wait to see how this unfolds!!!
This sounds wonderful! Looking forward to your new schedule and anxiously awaiting some beautiful new products!
I love this idea!! Cheers!! 🎄🎅🏻🤶🏻
Looking forward to your holiday creations!
Sounds neat! Your products are always so great,I always look forward to more!
I really like this idea and can’t wait to see the new products.
Betsy, I totally applaud you for searching for a format that works well for you and your team as The Greetery grows. Your flexibility to try things out to support your life and your creativity is very important.
Totally understand. Health is more important.
Will overseas suppliers be able to order everything up front? I cannot imagine it will be cost efficient for the company I buy from to put in a small order each week, as shipping/customs costs are significant. It will also be very close to Christmas, by the time they arrive here, to actually make the cards. I usually make one order per release. Making multiple smaller orders would be too expensive, as I would pay postage in each order, as I cherry pick across the whole release.
Hi Lynne – hop on over to our VIPs page on Facebook and I’ve explained there how we’ll be getting it in our UK store for you https://www.facebook.com/groups/shcvips/posts/4135417346757285 Tara
i appreciate your innovation. I am so into Holiday crafting this year, still planning new ways to use last years great items, that I look forward to what you have in store for us. And I appreciate your keeping us informed of the why and how.
Cannot wait to Shop Hop with you! And I love the graphic – so cute. And I love that you have found a way to balance your business and personal life- good for you! ❤️
I love this idea! I always feel overwhelmed by the big holiday releases. This will give a chance by us to really dig into each section of the release.
And I love your items so much you could honestly present them however you wanted and I am on board!
So I absolutely applaud you for taking the time you need!!
What a wonderful idea! I’m looking forward to the weekly releases. I hope that this will allow you a better and healthier life/work balance. You and your team work really hard so please take care of yourselves and do what works best for YOU! Your fans will always support you!
Fabulous and fantastic i can hardly wait i will sign up for OT immediately…Thank you for your wonderful creativity..🥰
I followed you on your new adventure when you left your former company. Over the years, your products have brought me so much joy and you always inspire me to create. You offer, innovative, unique, and high-quality products with exceptional customer service. I think it is wonderful that you are taking the time to balance your health and that of your team. Your fans will support you with whatever format works best for you. So excited to see what wonderful things you have come with for the holiday season.
This is Brilliant! It will give me something to look forward to each week and keep my creative juices flowing. I can’t wait!
Love this idea!
I love this idea! It keeps the excitement up for weeks instead of the usual four days or so. I’m so excited to for next week’s introductions!!!
This sounds so fun, Betsy!! Love your ideas on changing it up!! I’m excited to see it all!!
This sounds like a great way to do a release! I love the idea of being able to play with one weeks products before another suite is released, and I’m happy if it makes it a little easier on Betsy and The Greetery employees.
Sounds like a lot of fun and very glad it works better for you. Actually, I think this sounds like more excitement and fun than one big release.
I couldn’t care less how the releases or products come, just as long as The Greetery stays healthy and happy. You are my number 1 source for crafting products. You are appreciated!
Can’t wait to see your creations. The change up sounds fun!
My friends & I were just discussing the craziness of the season and some of it’s burdens….It’s ‘spose to be a joyous time; not a rush and race season! Love your new format Betsy! Best wishes for a fun holiday season!
Betsy, if it helps you and your team, I’m all for it. Can’t wait to see all the fun stuff you have in store for us!
Love this idea – weekly browsing / shopping in a “special shop”. What a fun way to enjoy the holiday season and not feel overwhelmed with one big release. Looking forward to seeing and shopping each week!
I have always appreciated the timing of your releases and time in between them. The frequent/monthly releases in the industry doesn’t allow time to enjoy the products or gives buyer’s dread when you see something else you would have preferred. I can only imagine how overwhelming a big release is and understand that life work balance. I commend you for prioritizing health and joy in running a business.
Unfortunately, as an international shopper I will anxiously have to wait to see most of the releases and keep my fingers crossed items are in stock when I’m ready to order and that the delivery time works. Until then, I will enjoy seeing all the wonderful makes by your design team.
I totally understand that breaking away from industry standards and forging new release options for the sake of controlling chaos and stress is a great idea for your company. I absolutely love your products and am very inspired by them.
As a Canadian customer however I have to say it concerns me about shipping, exchange rates and duty to make several orders throughout the month as well as arrival time so close to Christmas leaving little time to create with the new items. I realize I maybe the in the lower percentage of your customer base but just putting in my two cents.
Appreciate you letting us know about the changes.
Wow! New and exciting! It will be hard to wait (as usual) to see the new line up! Thank you for continuing to share your creative mind with us all.
I am really excited about this new idea for a in depth look at each new product!
Sounds like a fun way to get into the holiday spirit! I will look forward to your beautiful products and will be inspired for sure.
Love it! Keeps my crafting energy up!!
This sounds so festive, Betsy!!! I love it!!! Can’t wait to see all of the amazing new products and sample projects!!!
Love this idea. Just gives us more to look forward to for a longer period of time! You are so creative, Betsy.
Love this idea! Something to enjoy every week. I hope this goes well for you and your wonderful creators!
First, I’m so glad to hear The Greetery is thriving and growing! I’m not surprised—you’re amazing. I’m also glad you’re being intentional about work-life balance. It’s exciting that you’re willing to try something different, and I’ll continue to be a loyal customer regardless of how you choose to release products.
I think big releases, especially holiday ones, can feel a bit like trying to drink from a fire hose. For me, I believe your shops will feel more like leisurely Christmas shopping at my own pace with a warm drink in hand—and less like a Black Friday mad dash to decide what to buy and how to prioritize. 😂
I’ll be looking forward to each week and seeing what you have in store.
Hi Betsy! I love your product and you are my number one go to company. I also am a little worried, I see some others are at too, for what this will cost now, as a Canadian. The weekly shipping costs on top of the product cost when exchanged to Canadian dollars (our exchange rate is currently $1.40) will make this a bit more challenging. I wish you well on this new endeavor and I will still be excited and look forward to the new releases they are always very beautiful and create amazing cards.
Betsy, I have a request, IF you do anymore of the Market Place Additions, could you do an Antique Store? OR just do a stamp & die set with the theme of antiques? So many items at The Greetery already work so nicely…. But, need just a bit more things… Example, Spinning Wheel…. I have a specific name for the little store for you, if you like….The Scavenger Hunt. I AM excited to see how this new way of having releases go! WHO couldn’t LOOOVE The Greetery? Looking forward to the FUN!
Oh, what a lovely idea! An Antique Market Place shop would be a very special addition!! 🩷
Thanks Betsy. I appreciate the ability to purchase in a bundle and the slower approach to the products, especially for those of us who feel compelled to have it all 🤣.