Hello and welcome to Day 2 of product introductions for our Amour Market collection, arriving in the shop tomorrow! I’ll be putting together a showcase video today and will post it to our Youtube channel (and update this post) when it’s ready!
Also, Laurie Willison will be hosting a Live tonight (Thursday) on our Youtube channel at 7pm CST. She’ll be crafting and chatting if you’d like to pop in and join her!

Below is a look at the rest of the new products from our Amour Market collection. Click on the links below each product heading for more details and information (sentiments, measurements, etc.), or click HERE to see all of the new products in the shop. (**Please Note: although you can preview the new products in the shop, they will not be available to add to cart or purchase until stock is added on Friday, January 23 at 10am EST on Friday).

Shortbread Shapes: Scalloped Hearts embossing folder & die
We’re introducing another new suite in our Shortbread Shapes series! This set features a gorgeous scalloped circle/heart design surrounded by a beautiful frame. Very similar in concept to the Shortbread Shapes: Snowflake embossing folder and die released last November.
Click HERE for Shortbread Shapes: Scalloped Hearts embossing folder info ($14)
Click HERE for Shortbread Shapes: Scalloped Hearts die info ($28)



Shortbread Shapes: Rectangle Hearts embossing folder
We also have a new embossing folder to coordinate with our previously released Shortbread Shapes: Rectangle die. This new version features the same fun tiles as the Holiday Rectangle, but with all sorts of pretty patterned hearts. Perfect for Valentines, weddings, babies, and any other heartfelt occasion!
Click HERE for Shortbread Shapes: Rectangle Hearts embossing folder info ($13)


Simple Valentine Sentiments & Simple Valentine Mini Sentiments stamp sets
Rounding out our heart-filled versions of the Shortbread Shapes series, we have a couple of new stamp sets. Done in the same font as the Simple Holiday Sentiments & Mini Sentiments released last October, these sets feature all sorts of Valentine and love-themed sentiments. Like the original holiday sets, these two sets include the same sentiments done in different scales, and they coordinate wonderfully with the Shortbread Shapes Rectangle Labels die.
Click HERE for Simple Valentine Sentiments stamp set info ($16)
Click HERE for Simple Valentine Mini Sentiments stamp set info ($8)



Sweetest Frames Capsule Edition stamp set & die
Last April we released our Sweetest Frames set. It’s been a favorite, so we’re excited to bring you a Capsule-shaped edition of this wonderful basic! Just like the original, we have a stamp set and coordinating die. The die allows you to use either the inner or outer cuts (or both) for lots of versatility in creating frames, mats, and windows. There are two sizes of pretty bows included as wel.
Click HERE for Sweetest Frames Capsule Edition stamp set info ($16)
Click HERE for Sweetest Frames Capsule Edition die info ($19)



Capsule Collection Valentine Borders stamp set & Valentine Gallery Prints
We have a new Capsule Borders stamp set, this one with Valentine/Love borders. The sent includes two different borders plus a handful of sentiments. We also have a new pack of Capsule Gallery prints! This set is very much like the holiday set released last November, but with pretty love, floral, and postal images. Perfect for tags, card focal points, and more. These can be cut with one of the smaller dies from the Capsule Basics set.
Click HERE for Capsule Collection Valentine Borders stamp set info ($16)
Click HERE for Capsule Valentine Gallery Prints info ($9)



Capsule Fixed Borders Large & Small dies
In response to some customer requests, we’re releasing some fixed borders for the Capsule series. These dies make it super quick and easy to cut perfect borders. The large size coordinates with any of our Capsule sets the feature the larger border, like Rosemal Reflections (stamp set and embossing folder) and Thankful & Blessed. The smaller version coordinates with any of our Capsule Collection Border stamp sets (Floral, Holiday, and the new Valentine). These borders can be cut using the individual dies from our Capsule Basics set, but these fixed versions take the guesswork out of perfectly centered frames every time!
Click HERE for Capsule Fixed Borders Large die info ($18)
Click HERE for Capsule Fixed Borders Small die info ($14)



French Kiss Sentiments stamp set & die
This next set features love and Valentine sentiments with a French twist! Done in a beautiful font combo, this set is perfect for Valentine’s Day, weddings, anniversaries, or just to say “I love you”.
Click HERE for French Kiss Sentiments stamp set info ($19)
Click HERE for French Kiss Sentiments die info ($30)



Let’s get to some projects!
First up is probably my favorite little ensemble from the release! It uses the new Shortbread Shapes Scalloped Hearts embossing folder and die, paired with a few previously released items. While these sets feature hearts prominently, they definitely don’t need to be tucked away after Valentine’s day! They are perfect for weddings, babies, birthdays, and more. This ensemble will be perfect for an upcoming wedding this summer.

The card is a shaped card, created with the new Shortbread Shapes Scalloped Hearts die and embossing folder. I layered it over a Rosemal Reflections frame as well for lots of dimension. The frames were cut from woodgrain cardstock, embossed with the embossing folders, then sponged with dark brown ink to really bring out the embossing.



The pretty floral bouquet was created with the Best Bouquet Details die. I added bows to the frame as well, which were cut using the bow dies included in the Shortbread Shapes: Scalloped Hearts die. The “congratulations” sentiment is from the All Occasion Script Sentiments set and cut with the coordinating die.

I created a couple of coordinating pieces – a smaller shaped card/tag that was creating using the scalloped center from the Shortbread Shapes: Scalloped Hearts die and embossing folder.

I attached the embossed piece to a base of the same shape that was created by cutting that scalloped circle from a piece of folded cardstock. The flowers are again from the Best Bouquet Details die. I added a hanger to the top using the Hang it Up die. The sentiment here is from the new French Kiss Sentiments set, cut with the matching die.


To finish up the little project ensemble, I created a pretty tag. This floral print was the inspiration for the color combo in my diecut floral boquets.

This pretty floral print is included in the Capsule Valentine Gallery prints. I diecut it using the Capsule Basics die and added a Filigree Frames border and Hang it Up hanger to the top. The embossed heart in the center was cut with the Shortbread Shapes: Scalloped Hearts die and embossed with the matching embossing folder.




Next up I have several Valentine projects using the new Shortbread Shapes goodies!
First is a set of cards and tags, using both of the new Shortbread sets.

This first one uses the Shortbread Shapes: Rectangle die (previously released), which coordinates with the new Shortbread Shapes: Rectangle Hearts embossing folder. I pulled out my Piped Sentiments: Sweet die to diecut that pretty word, then added the rest of the sentiment using the new Simple Valentine Sentiments set, stamped onto a Shortbread Shapes: Rectangle Labels diecut. I added a few heart accents, which were cut with the new Whole-Hearted die and embossed with the new Coquette Hearts embossing folder. I had a few Best Bouquet Details diecuts lying on my desk, so I snipped them apart and added some little sprigs to the hearts.




The round version of course uses the new Shortbread Shapes: Scalloped Hearts die and embossing folder. I used all of the same supplies as the square version. One more thing to note is that I sprinkled these with Sno-Flock powder to give them a flour-y glittery look.



The matching tags are just like the ones I created for the holidays. Sometimes it’s great to have the thinking and planning already done, and all that’s left is just the fun of creating! These use the Shortbread Shapes: Rectangle die to cut the tiles/grid, which was then embossed with the Shortbread Shapes: Rectangle Hearts embossing folder. So easy to snip them apart and add them to the tags, which were cut with the Shortbread Shapes: Rectangle Labels die. The sentiments are from the Simple Valentine Mini Sentiments set.




This next one uses the Shortbread Shapes: Scalloped Hearts embossing folder and die to create a larger 5×7″ shaped card. This was so simple and easy to create – the embossing does all of the work!

I didn’t feel the need to add a lot, I used the largest heart from the Coquette Hearts embossing folder (cut with the Whole-Hearted die) and layered it over the scalloped circle from the Shortbread Shapes: Scalloped Hearts set, layered over a shaped base cut with the largest die from the set. I stamped and heat embossed the “be mine” sentiment from the Simple Valentine Mini Sentiments set. As a finishing touch I grabbed a little heart banner and bows from the Market Place: Lover’s Lane die and strung it across the heart.




I diecut and embossed a bunch of both the Shortbread Scalloped and Rectangle Hearts and had fun just experimenting with different layering possibilities with the two, as well as the Coquette Hearts. I have a whole bin of them just waiting to be used up! This next one layers the Shortbread Shapes: Scalloped Hearts circle over a Rectangle Hearts base for a different possibility.

Again, super easy, I let the embossing do all the work! I did brush over the embossing with a white ink pad to bring out the design even more and add interest. The bow was cut with the Shortbread Shapes: Scalloped Hearts die. The sentiment is from Simple Valentine Sentiments, stamped onto a Shortbread Shapes Rectangle Labels die.



The Shortbread Shapes: Scalloped Hearts die also includes several small heart dies. I had so much fun playing with those as well! Here I diecut a bunch and embossed them with the embossing folder, then lined them all up on an A2 card base, popping them up with foam dots for lots of fun dimension.

I love the “queen of hearts” vibe on this one! And all the texture! The sentiment is from the Simple Valentine Sentiments set, stamped onto a Shortbread Shapes: Rectangle Label diecut.



Before I tear myself away from the Shortbread Shapes goodies, one more for you! This time a soft and pretty baby card. I used the embossing folder to emboss the background panel, then layered a pretty diecut frame, which was cut using the Scalloped Hearts die and embossed with the same embossing folder.

Layered under that pretty frame is a floral panel that was created using the new Bitty Blooming Hearts set. I framed it with the Diamond Foliage die, cut from a super soft green cardstock. Tip: the Diamond Foliage die isn’t quite wide enough to completely cover the opening of the Scalloped Hearts frame, but I cheated by adding some of the individual little foliage cuts that are included with the die to extend the edges on the sides. Easy fix! The sentiment was stamped onto a Rectangle Labels diecut using the Folk Heart Sentiments stamp set. I also layered a heart tile from the Shortbread Shapes: Rectangle Hearts set.




Up next I have several projects that use all of the new Capsule goodies!
First up is a pretty set of Capsule-shaped cards. The pretty wavy frame was created by combining our Capsule Basics die with the new Sweetest Frames: Capsule Edition stamp set and matching die. Love that pretty, feminine touch!

I stamped the larger Sweetest frame from the set onto the largest Capsule die and heat embossed it with gold, then cut out the interior using the Sweetest Frames die. In the interior of each card is a pretty floral print, which was again done using the new Bitty Blooming Hearts stamp + stencil. I used shades of red, pink and burgundy. I framed the florals with the new Diamond Hearts die, cut from velvet paper for a pretty, tactile addition!



The sentiments were all stamped using the new Simple Valentine Mini Sentiments set. These sentiments fit nicely on the Little Linked Labels, which gives them such an elegant look, especially with the embossing, done using the matching Little Linked Labels embossing folder.The bows at the top of each were also stamped and cut with the Sweetest Frames Capsule set.


Next is a pair of smaller Capsule cards using the new Sweetest Frames paired with the new Capsule Valentine Borders stamp set. I love, love, love mixing and layering all of the different Capsule products…there are so many different combos you can create by combining all of the various products from our Capsule line. It seems like I’m always finding fun new combos! To cut the borders here on which to stamp the Valentine borders, I used the new small Capsule Fixed Border die…I love how quick and easy it makes it to cut these perfect borders!

I used foam adhesive to attach all of the layers for lots of fun dimension. Bottom to top the layers are:
- Smaller scallop from the Capsule Basics set
- Smaller wavy frame from the Sweetest Frames: Capsule Edition (stamped and the interior cut with the matching die)
- Capsule Fixed Borders Small die, cut from red and stamped with the heart/arrow border from the Capsule Collection Valentine Borders stamp set.
Inside each frame is a Shortbread Shapes: Rectangle Labels diecut along with a heart that was created with the Scalloped Hearts die and embossing folder. The sentiment is from the Simple Valentine Mini Sentiments set.





Last but not least, one more larger card that uses the new Valentine Borders stamp set with a pretty Rosemal Reflections and Filigree Border. I’ve been having fun mixing a matching different shades of red. I love this bright tomato-y red mixed with a deeper shade!




I hope you enjoyed all of today’s projects using the new Amour Market collection! Everything from this new collection goes up in the shop tomorrow! Friday, January 23 at 10am EST.
The Inspiration Team has so much more to share with you. I hope you’ll hop along…there are prizes too (of course!)
Inspiration Team Blog Hop & Giveaway
We’ll be giving away TWO $50 gift cards for today’s blog hop. **NOTE the comment deadline and winner posting time**

- Comment here on the blog for one entry (one comment per person).
- Comment on our Inspiration Team Members’ blogs for more entries (linked below – one comment per person, per blog)
- Comments close Friday, January 23 at 6:00am EST
- Winners will be posted by 9:30 am EST on Friday, January 23 here on the blog (shortly before the new products go live in the shop!)
Now for the team blog links to see more projects featuring today’s new product reveals!


156 comments
What a fantastic release! I love it all. But I’m going to have to add a few past products too. Valentines are my favorite projects. I hope I get to use these this year, but if not, there’s always next year.
Wow! I love all of the new products! The new wavy borders are a great addition. And the Best bouquet die details look amazing with these new products!
Everything is so lovely. Love the embossing look on these dies. Thank you Betsy!
This release is wonderful! I’m so excited to get it and start creating. I’m looking forward to using my stash to create unique and beautiful projects. 💖💖
I can’t believe the gorgeousness of this release! Amazing!
What a wonderful collection! I can’t wait for the release!
GORGEOUS projects today Betsy and an absolutely BEAUTIFUL release…I can’t wait to order and play with all these new goodies! :0)
My head is spinning trying to keep all this goodness straight! Such beautiful projects. Valentine time is such fun any way and just love how these products all coordinate together.
These are all gorgeous!
Lauren
I. Want. It. All. Now! 😍
This is a beautiful release! I can’t wait to get everything! Betsy, you are amazingly talented!
Betsy, this may be your best release EVER. I am obsessed with it. So many beautiful and perfect things. I hope I can snag at least a few items on release day.
These are all fabulous i csny wait until tomorrow when they will BE MINE!!
Gorgeous detail to these beautiful designs! Everything in this release is exquisite! My favorite are the shortbread shapes…. so elegant!
Love everything. How do you decide.
Everything is so pretty. Thank you for these add-ons so I can keep using my already purchased items!
Simply amazing, Betsy, but I’m overwhelmed with all the options and combinations. What a sweetheart of a release!
I love your release. Everything has so much definition that makes everything breath taking. I’m not joking. I am now a new shopper of your products. Thank you for all of the wonderful inspiration.
Lucious Lucious Lucious!
One word–WOW!!!!
So pretty! 🤩
Your Valentine collection takes me back to being a little girl cutting construction paper with blunt scissors! Only waaay more fun! Gorgeous product release, Betsy!
Oh my goodness–what gorgeous, elegant projects!
This is going to so tuff to decide what to get – I love it all. You really know how to put those gorgeous cards in front of us so that we are just drawn in to the loveliness!!❤️
LOVE your AMOUR MARKET COLLECTION release, Betsy! You do a fantastic job designing and introducing new products that coordinate beautifully with previously released products, making for VERY HAPPY CUSTOMERS.
How gorgeous everything is!
Beautiful release. Love the little sentiments and the square shortbread. Love that many sets are building on others.
I love all of these examples and I can’t wait to play with these new products. The Greetery is my absolute favorite and first go to when I am looking for inspiration and quality products!!
You’ve done it again! The last collection was the most beautiful I had ever seen! Now this collection is beautiful but also soooo romantic! It has an old world feel to it! Cannot wait to have them all!!
Oh my, that baby card is darling!
I’m in LOVE with all of this, so beautiful, I can’t wait for tomorrow!
WOW!!! I LOOOVE Valentines!!! & you have given us WONDERFUL products to make them! I was out to the Antique Store this morning & MADE SURE I didn’t spend all my $$$ for tomorrow’s release! LOL LOOOVE your projects, Betsy! I REALLY LOVE how everything coordinates SO WELL together! 😉
OMG, this is the most beautiful collection. I want it all! But I’ll have to win the lottery first.
Simply stunning and elegant release! Create artistry beyond compare! Thank you, Betsy!
Each of the products in this release are better than the previous product, and it just keeps getting better. Love it all!
Beautiful release and your cards are absolutely stunning! God has blessed you with amazing talent in designing and creating cards! Love, love, love the first card example that you highlighted with the shortbread scalloped hearts product suite. This is by far my favorite too. I like how so many of your products-past and present-complement one another and can be used together. Thank you for the gorgeous inspiration!
So many pretty new things! I can’t choose a favorite!
I was hoping that I wouldn’t like anything so I will not spend more money…..no chance. I LOVE the shortbread items!
Love this collection
Love this release, just beautiful!
What a fantastic release! I especially love when I can add to/enhance items I’ve already purchased. So fun!
What a beautiful collection!
Absolutely lovely, Betsy! The Amour Market Collection will be perfect for creating expressions of love year round. Heartfelt thanks for so many products that coordinate with our earlier collections from The Greetery! 🩷
Everything you create is beautiful!
Gorgeous as usual!
And my shopping list keeps getting longer and longer. What a fun release and beautiful additions to last fall/winter’s releases. Can’t wait for tomorrow morning!
Such sweet inspiration! I especially love the sentiments
What a fantastic release!! The more I see the lovely designs and samples the more I fall in love with the collection. I cannot wait until the release tomorrow to place my order.
You make each of your projects look so effortless! I LOVE everything you create and always learn something new from your posts, Betsy! Thank you for sharing your beautiful products with us!
Wow! Beautiful release! Looking foward to adding to my collection.