Hello and welcome to Day 2 of product introductions for our Amour Market collection, arriving in the shop tomorrow! I’ll be putting together a showcase video today and will post it to our Youtube channel (and update this post) when it’s ready!
Also, Laurie Willison will be hosting a Live tonight (Thursday) on our Youtube channel at 7pm CST. She’ll be crafting and chatting if you’d like to pop in and join her!

Below is a look at the rest of the new products from our Amour Market collection. Click on the links below each product heading for more details and information (sentiments, measurements, etc.), or click HERE to see all of the new products in the shop. (**Please Note: although you can preview the new products in the shop, they will not be available to add to cart or purchase until stock is added on Friday, January 23 at 10am EST on Friday).

Shortbread Shapes: Scalloped Hearts embossing folder & die
We’re introducing another new suite in our Shortbread Shapes series! This set features a gorgeous scalloped circle/heart design surrounded by a beautiful frame. Very similar in concept to the Shortbread Shapes: Snowflake embossing folder and die released last November.
Click HERE for Shortbread Shapes: Scalloped Hearts embossing folder info ($14)
Click HERE for Shortbread Shapes: Scalloped Hearts die info ($28)



Shortbread Shapes: Rectangle Hearts embossing folder
We also have a new embossing folder to coordinate with our previously released Shortbread Shapes: Rectangle die. This new version features the same fun tiles as the Holiday Rectangle, but with all sorts of pretty patterned hearts. Perfect for Valentines, weddings, babies, and any other heartfelt occasion!
Click HERE for Shortbread Shapes: Rectangle Hearts embossing folder info ($13)


Simple Valentine Sentiments & Simple Valentine Mini Sentiments stamp sets
Rounding out our heart-filled versions of the Shortbread Shapes series, we have a couple of new stamp sets. Done in the same font as the Simple Holiday Sentiments & Mini Sentiments released last October, these sets feature all sorts of Valentine and love-themed sentiments. Like the original holiday sets, these two sets include the same sentiments done in different scales, and they coordinate wonderfully with the Shortbread Shapes Rectangle Labels die.
Click HERE for Simple Valentine Sentiments stamp set info ($16)
Click HERE for Simple Valentine Mini Sentiments stamp set info ($8)



Sweetest Frames Capsule Edition stamp set & die
Last April we released our Sweetest Frames set. It’s been a favorite, so we’re excited to bring you a Capsule-shaped edition of this wonderful basic! Just like the original, we have a stamp set and coordinating die. The die allows you to use either the inner or outer cuts (or both) for lots of versatility in creating frames, mats, and windows. There are two sizes of pretty bows included as wel.
Click HERE for Sweetest Frames Capsule Edition stamp set info ($16)
Click HERE for Sweetest Frames Capsule Edition die info ($19)



Capsule Collection Valentine Borders stamp set & Valentine Gallery Prints
We have a new Capsule Borders stamp set, this one with Valentine/Love borders. The sent includes two different borders plus a handful of sentiments. We also have a new pack of Capsule Gallery prints! This set is very much like the holiday set released last November, but with pretty love, floral, and postal images. Perfect for tags, card focal points, and more. These can be cut with one of the smaller dies from the Capsule Basics set.
Click HERE for Capsule Collection Valentine Borders stamp set info ($16)
Click HERE for Capsule Valentine Gallery Prints info ($9)



Capsule Fixed Borders Large & Small dies
In response to some customer requests, we’re releasing some fixed borders for the Capsule series. These dies make it super quick and easy to cut perfect borders. The large size coordinates with any of our Capsule sets the feature the larger border, like Rosemal Reflections (stamp set and embossing folder) and Thankful & Blessed. The smaller version coordinates with any of our Capsule Collection Border stamp sets (Floral, Holiday, and the new Valentine). These borders can be cut using the individual dies from our Capsule Basics set, but these fixed versions take the guesswork out of perfectly centered frames every time!
Click HERE for Capsule Fixed Borders Large die info ($18)
Click HERE for Capsule Fixed Borders Small die info ($14)



French Kiss Sentiments stamp set & die
This next set features love and Valentine sentiments with a French twist! Done in a beautiful font combo, this set is perfect for Valentine’s Day, weddings, anniversaries, or just to say “I love you”.
Click HERE for French Kiss Sentiments stamp set info ($19)
Click HERE for French Kiss Sentiments die info ($30)



Let’s get to some projects!
First up is probably my favorite little ensemble from the release! It uses the new Shortbread Shapes Scalloped Hearts embossing folder and die, paired with a few previously released items. While these sets feature hearts prominently, they definitely don’t need to be tucked away after Valentine’s day! They are perfect for weddings, babies, birthdays, and more. This ensemble will be perfect for an upcoming wedding this summer.

The card is a shaped card, created with the new Shortbread Shapes Scalloped Hearts die and embossing folder. I layered it over a Rosemal Reflections frame as well for lots of dimension. The frames were cut from woodgrain cardstock, embossed with the embossing folders, then sponged with dark brown ink to really bring out the embossing.



The pretty floral bouquet was created with the Best Bouquet Details die. I added bows to the frame as well, which were cut using the bow dies included in the Shortbread Shapes: Scalloped Hearts die. The “congratulations” sentiment is from the All Occasion Script Sentiments set and cut with the coordinating die.

I created a couple of coordinating pieces – a smaller shaped card/tag that was creating using the scalloped center from the Shortbread Shapes: Scalloped Hearts die and embossing folder.

I attached the embossed piece to a base of the same shape that was created by cutting that scalloped circle from a piece of folded cardstock. The flowers are again from the Best Bouquet Details die. I added a hanger to the top using the Hang it Up die. The sentiment here is from the new French Kiss Sentiments set, cut with the matching die.


To finish up the little project ensemble, I created a pretty tag. This floral print was the inspiration for the color combo in my diecut floral boquets.

This pretty floral print is included in the Capsule Valentine Gallery prints. I diecut it using the Capsule Basics die and added a Filigree Frames border and Hang it Up hanger to the top. The embossed heart in the center was cut with the Shortbread Shapes: Scalloped Hearts die and embossed with the matching embossing folder.




Next up I have several Valentine projects using the new Shortbread Shapes goodies!
First is a set of cards and tags, using both of the new Shortbread sets.

This first one uses the Shortbread Shapes: Rectangle die (previously released), which coordinates with the new Shortbread Shapes: Rectangle Hearts embossing folder. I pulled out my Piped Sentiments: Sweet die to diecut that pretty word, then added the rest of the sentiment using the new Simple Valentine Sentiments set, stamped onto a Shortbread Shapes: Rectangle Labels diecut. I added a few heart accents, which were cut with the new Whole-Hearted die and embossed with the new Coquette Hearts embossing folder. I had a few Best Bouquet Details diecuts lying on my desk, so I snipped them apart and added some little sprigs to the hearts.




The round version of course uses the new Shortbread Shapes: Scalloped Hearts die and embossing folder. I used all of the same supplies as the square version. One more thing to note is that I sprinkled these with Sno-Flock powder to give them a flour-y glittery look.



The matching tags are just like the ones I created for the holidays. Sometimes it’s great to have the thinking and planning already done, and all that’s left is just the fun of creating! These use the Shortbread Shapes: Rectangle die to cut the tiles/grid, which was then embossed with the Shortbread Shapes: Rectangle Hearts embossing folder. So easy to snip them apart and add them to the tags, which were cut with the Shortbread Shapes: Rectangle Labels die. The sentiments are from the Simple Valentine Mini Sentiments set.




This next one uses the Shortbread Shapes: Scalloped Hearts embossing folder and die to create a larger 5×7″ shaped card. This was so simple and easy to create – the embossing does all of the work!

I didn’t feel the need to add a lot, I used the largest heart from the Coquette Hearts embossing folder (cut with the Whole-Hearted die) and layered it over the scalloped circle from the Shortbread Shapes: Scalloped Hearts set, layered over a shaped base cut with the largest die from the set. I stamped and heat embossed the “be mine” sentiment from the Simple Valentine Mini Sentiments set. As a finishing touch I grabbed a little heart banner and bows from the Market Place: Lover’s Lane die and strung it across the heart.




I diecut and embossed a bunch of both the Shortbread Scalloped and Rectangle Hearts and had fun just experimenting with different layering possibilities with the two, as well as the Coquette Hearts. I have a whole bin of them just waiting to be used up! This next one layers the Shortbread Shapes: Scalloped Hearts circle over a Rectangle Hearts base for a different possibility.

Again, super easy, I let the embossing do all the work! I did brush over the embossing with a white ink pad to bring out the design even more and add interest. The bow was cut with the Shortbread Shapes: Scalloped Hearts die. The sentiment is from Simple Valentine Sentiments, stamped onto a Shortbread Shapes Rectangle Labels die.



The Shortbread Shapes: Scalloped Hearts die also includes several small heart dies. I had so much fun playing with those as well! Here I diecut a bunch and embossed them with the embossing folder, then lined them all up on an A2 card base, popping them up with foam dots for lots of fun dimension.

I love the “queen of hearts” vibe on this one! And all the texture! The sentiment is from the Simple Valentine Sentiments set, stamped onto a Shortbread Shapes: Rectangle Label diecut.



Before I tear myself away from the Shortbread Shapes goodies, one more for you! This time a soft and pretty baby card. I used the embossing folder to emboss the background panel, then layered a pretty diecut frame, which was cut using the Scalloped Hearts die and embossed with the same embossing folder.

Layered under that pretty frame is a floral panel that was created using the new Bitty Blooming Hearts set. I framed it with the Diamond Foliage die, cut from a super soft green cardstock. Tip: the Diamond Foliage die isn’t quite wide enough to completely cover the opening of the Scalloped Hearts frame, but I cheated by adding some of the individual little foliage cuts that are included with the die to extend the edges on the sides. Easy fix! The sentiment was stamped onto a Rectangle Labels diecut using the Folk Heart Sentiments stamp set. I also layered a heart tile from the Shortbread Shapes: Rectangle Hearts set.




Up next I have several projects that use all of the new Capsule goodies!
First up is a pretty set of Capsule-shaped cards. The pretty wavy frame was created by combining our Capsule Basics die with the new Sweetest Frames: Capsule Edition stamp set and matching die. Love that pretty, feminine touch!

I stamped the larger Sweetest frame from the set onto the largest Capsule die and heat embossed it with gold, then cut out the interior using the Sweetest Frames die. In the interior of each card is a pretty floral print, which was again done using the new Bitty Blooming Hearts stamp + stencil. I used shades of red, pink and burgundy. I framed the florals with the new Diamond Hearts die, cut from velvet paper for a pretty, tactile addition!



The sentiments were all stamped using the new Simple Valentine Mini Sentiments set. These sentiments fit nicely on the Little Linked Labels, which gives them such an elegant look, especially with the embossing, done using the matching Little Linked Labels embossing folder.The bows at the top of each were also stamped and cut with the Sweetest Frames Capsule set.


Next is a pair of smaller Capsule cards using the new Sweetest Frames paired with the new Capsule Valentine Borders stamp set. I love, love, love mixing and layering all of the different Capsule products…there are so many different combos you can create by combining all of the various products from our Capsule line. It seems like I’m always finding fun new combos! To cut the borders here on which to stamp the Valentine borders, I used the new small Capsule Fixed Border die…I love how quick and easy it makes it to cut these perfect borders!

I used foam adhesive to attach all of the layers for lots of fun dimension. Bottom to top the layers are:
- Smaller scallop from the Capsule Basics set
- Smaller wavy frame from the Sweetest Frames: Capsule Edition (stamped and the interior cut with the matching die)
- Capsule Fixed Borders Small die, cut from red and stamped with the heart/arrow border from the Capsule Collection Valentine Borders stamp set.
Inside each frame is a Shortbread Shapes: Rectangle Labels diecut along with a heart that was created with the Scalloped Hearts die and embossing folder. The sentiment is from the Simple Valentine Mini Sentiments set.





Last but not least, one more larger card that uses the new Valentine Borders stamp set with a pretty Rosemal Reflections and Filigree Border. I’ve been having fun mixing a matching different shades of red. I love this bright tomato-y red mixed with a deeper shade!




I hope you enjoyed all of today’s projects using the new Amour Market collection! Everything from this new collection goes up in the shop tomorrow! Friday, January 23 at 10am EST.
The Inspiration Team has so much more to share with you. I hope you’ll hop along…there are prizes too (of course!)
Inspiration Team Blog Hop & Giveaway
We’ll be giving away TWO $50 gift cards for today’s blog hop. **NOTE the comment deadline and winner posting time**

- Comment here on the blog for one entry (one comment per person).
- Comment on our Inspiration Team Members’ blogs for more entries (linked below – one comment per person, per blog)
- Comments close Friday, January 23 at 6:00am EST
- Winners will be posted by 9:30 am EST on Friday, January 23 here on the blog (shortly before the new products go live in the shop!)
Now for the team blog links to see more projects featuring today’s new product reveals!


156 comments
I love the shortbread look, especially the hearts!
Be still my heart, the shortbread creations are epic! I want to play with all the things 😍💕
I just received my shortbread items from the last release and love them. These new ones are calling my name. Great release
Love everything.
This release is absolutely stunning! I love every single product ❤️
Betsy, The Amour Market release is totally wonderful.
Once again, I am at a loss for words–the absolute beauty of this release and the stunning projects are truly inspiring! I absolutely love the baby card!
Betsy, you have the most creative mind in the business. These projects are absolutely gorgeous! And …that beautiful shortbread. I am in love. Cannot wait to hit that place my order button. For now I am off the make an edible version of shortbread!
Love everything in this release! My wallet is going to take a hit…AGAIN.
Stunning new products! The projects are so inspiring!
Wow! Another amazing collection. Love how this extends the past 3 collections. It has made me fall in love and rediscover the Greetery again.
Wow!! Everything is so gorgeous! I love the vintage flair this collection has.
The shortbread hearts are so pretty! The embossing really makes the details stand out.
Soooooo gorgeous! I can’t wait to order tomorrow morning!!
I am in Love with this new set for Valentine’s Day. Definitely adding to the Capsule collection I have and the Shortbread collection. Shortbread is my Favorite cookie!!! Counting the hours now!
Love this collection. Especially love that you are adding to already fun sets that keep giving us different ways to use them.
Be stil my heart! I don’t think I’ll ever tire of the Shortbread suite of products. I love how versatile these new heart embossing folders are and can’t wait to start playing with them.
LOVE the shortbread series! Those hearts are so sweet!
Such a lovely collection! Valentines are the epitome of paper crafting and I can’t wait to get my hands on some of these gorgeous sets. The possibilities are endless!
These cards are stunning! I love the font on the French Kiss sentiment stamps!
Absolutely stunning! This collection is mind-blowing.
So many pretty things all in one release! Love the Shortbread Shapes series with the Rosemal set
Had to go get a cup of coffee and calm myself. This release; day 2 has me in over-load-mode, thinking about all the variations Betsy has intentionally and unintentionally created! 🙂 I am so loving the ‘shortbread’ series…those hearts…oh my gosh!
Outstanding! Such a gorgeous collection!
Absolutely stunning! Love every new thing you create! Mesmerizing 😍
The projects today are simply stunning! Everything is so gorgeous! Just love the colors and the embossed details. Beautiful release and great job to all the designers!
I am just blown away by all the papery goodness! I LOVE, LOVE, LOVE this collection! I can’t wait until tomorrow!
I’m in love with the shortbread shapes goodies!!! Love how they go together.
Oh the romance is captured so well! And I feel like I can smell and taste that Valentine cookie!
What a great release! I love all the hearts—-actually everything!
I love that these will make beautiful wedding cards using Best Bouquet. Can’t wait to make some. I always struggle coming up with wedding cards.
As always, so many beautiful things. It’s hard to decide what to buy. I love how you keep expanding the capsule collection.
Everything in this collection is so beautiful! I am looking forward to the Shortbread Shapes: Rectangle Hearts. Such a beautiful embossing folder and so nice that it works with the previously released die! I love to make tags and these items work so well for that purpose. And I won’t be able to resist some of the other goodies as well! These Midwest winters are my excuse for ordering fun stuff!
Wow! I can’t behave there is even more beautiful things to choose from! I love the new flowers that fit in the capsule, so pretty !
Guess they aren’t new but so pretty on the valentines
I can’t begin to list a favorite, each and every piece and combination are exquisite!! So much inspiration I’m giddy to get going! Thank you
I am loving it all!! The Sweetest Frames: Capsule Edition are such a wonderful addition!
So many gorgeous creations, I really can’t pick a favorite! I do love the shortbread shapes collection!
You’ve done it, yet again! How sweet this collection is and I love that it gives more possibilities to the products I already have.
I am so glad I found this shop because these are top notch products with such elegant and unique designs I haven’t seen anywhere else! I am loving this release and everything from this shop! Can’t wait to purchase and create!
A perfect display of Valentines! L O V E!!!!
You had me at shortbread! What a gorgeous release! Bravo!
These are so pretty. Love this style
Beautiful and clever. That’s how to describe The Greetery!
Beautiful ….. The designs, the photography of these gorgeous creations and the anticipation of release day!!! You all keep that can’t wait (to open these gifts to ourselves) excitement going for us all year long!!! Thank you for the beauty and happiness you bring to our lives!!! ❤❤❤
Stunning products. So unique and inspiring!
I love the projects you did. I just have to decide what to use this year and collect the rest later. Gorgeous release
All I can say is, Thank you Betsy and your wonderful design teams for brightening my day! I needed this feed of happiness and love!
Gorgeous inspiration…. and love how new products coordinate with earlier releases!!
Amazing inspiration for an amazing release!
I adore the Scalloped hearts EF!! That one will have to come home with me. The list is long.(Sigh)