District Twelve25 Week 2 Sneak Peek – The Evergreen Collective

I echo Lori’s sentiments. This is precisely why I am not particularly enthusiastic about the drawn-out release format, especially given how frequently products sell out. As others have pointed out, it is unrealistic to expect customers to afford every bundle. For those *most* of us who need to be selective about our purchases, this approach creates considerable uncertainty and anxiety rather than excitement. We are effectively forced to choose between buying early and potentially missing out on something we would have preferred, or waiting until all the products have been revealed and risking our favourites being sold out.

This is particularly problematic for such a strongly Christmas-themed release. If we wait until the end to make informed purchasing decisions, only to find that products have sold out, there is a very real possibility that restocks will arrive too late for us to use them this Christmas season.

I think this staggered release format would work much better if it started considerably earlier in the year, allowing sufficient time for restocking and delivery while the products are still seasonally relevant. Alternatively, revealing the full collection upfront, even if the products are released in stages, would at least allow customers to plan their purchases and budgets.

I absolutely love The Greetery’s products, but I do feel this release strategy unintentionally disadvantages *most* customers who cannot purchase everything as soon as it becomes available.